Our ad hoc workstream

E-commerce and digital marketplaces

Why focus on e-commerce and digital marketplaces

Because many small and medium enterprises in New Zealand support the idea of growing locally owned e-commerce platforms. This makes us more self-determining, resilient, and less exposed in a global crisis.

Who we’ve been talking with and working with

We’ve spoken with small and medium enterprises and industry leaders from the e-commerce and digital marketplace sector. We’ve also spoken with the Ministry of Business Innovation and Employment, NZ Trade and Enterprise, Ministry of Foreign Affairs and Trade and Callaghan Innovation.

We’ve asked:

  • does New Zealand need a stronger e-commerce/digital marketplaces presence?
  • what are the arguments for and against?
  • why are you interested in this conversation?
  • what is the role of the government in this?
  • what specific recommendations do you have for the government? 

What we’ve heard

We were asked to look more closely at the supply chain and logistics sector, and the tourism sector. The maturity of both of these sectors can have significant flow-on impacts for e-commerce.

The supply chain and logistics sector is largely paper based and laborious. Some 10-20 paper documents are required for numerous entities and data points. It’s said that 80% of the information required across those entities is common. The flow of data across the supply chain can be faster, more efficient, secure and accurate.

The tourism sector has the largest number of small and medium businesses in Aotearoa. Small owner-operators are not all tech savvy. Their business, income and fees are highly reliant on large, offshore online travel platforms.